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Jan 7

Using LLMs to Establish Implicit User Sentiment of Software Desirability

This study explores the use of LLMs for providing quantitative zero-shot sentiment analysis of implicit software desirability, addressing a critical challenge in product evaluation where traditional review scores, though convenient, fail to capture the richness of qualitative user feedback. Innovations include establishing a method that 1) works with qualitative user experience data without the need for explicit review scores, 2) focuses on implicit user satisfaction, and 3) provides scaled numerical sentiment analysis, offering a more nuanced understanding of user sentiment, instead of simply classifying sentiment as positive, neutral, or negative. Data is collected using the Microsoft Product Desirability Toolkit (PDT), a well-known qualitative user experience analysis tool. For initial exploration, the PDT metric was given to users of two software systems. PDT data was fed through several LLMs (Claude Sonnet 3 and 3.5, GPT4, and GPT4o) and through a leading transfer learning technique, Twitter-Roberta-Base-Sentiment, and Vader, a leading sentiment analysis tool. Each system was asked to evaluate the data in two ways, by looking at the sentiment expressed in the PDT word/explanation pairs; and by looking at the sentiment expressed by the users in their grouped selection of five words and explanations, as a whole. Each LLM provided a sentiment score, its confidence (low, medium, high) in the score, and an explanation of the score. All LLMs tested were able to statistically detect user sentiment from the users' grouped data, whereas TRBS and Vader were not. The confidence and explanation of confidence provided by the LLMs assisted in understanding user sentiment. This study adds deeper understanding of evaluating user experiences, toward the goal of creating a universal tool that quantifies implicit sentiment.

  • 3 authors
·
Aug 2, 2024

SentiGOLD: A Large Bangla Gold Standard Multi-Domain Sentiment Analysis Dataset and its Evaluation

This study introduces SentiGOLD, a Bangla multi-domain sentiment analysis dataset. Comprising 70,000 samples, it was created from diverse sources and annotated by a gender-balanced team of linguists. SentiGOLD adheres to established linguistic conventions agreed upon by the Government of Bangladesh and a Bangla linguistics committee. Unlike English and other languages, Bangla lacks standard sentiment analysis datasets due to the absence of a national linguistics framework. The dataset incorporates data from online video comments, social media posts, blogs, news, and other sources while maintaining domain and class distribution rigorously. It spans 30 domains (e.g., politics, entertainment, sports) and includes 5 sentiment classes (strongly negative, weakly negative, neutral, and strongly positive). The annotation scheme, approved by the national linguistics committee, ensures a robust Inter Annotator Agreement (IAA) with a Fleiss' kappa score of 0.88. Intra- and cross-dataset evaluation protocols are applied to establish a standard classification system. Cross-dataset evaluation on the noisy SentNoB dataset presents a challenging test scenario. Additionally, zero-shot experiments demonstrate the generalizability of SentiGOLD. The top model achieves a macro f1 score of 0.62 (intra-dataset) across 5 classes, setting a benchmark, and 0.61 (cross-dataset from SentNoB) across 3 classes, comparable to the state-of-the-art. Fine-tuned sentiment analysis model can be accessed at https://sentiment.bangla.gov.bd.

  • 8 authors
·
Jun 9, 2023

Large Language Models for Oral History Understanding with Text Classification and Sentiment Analysis

Oral histories are vital records of lived experience, particularly within communities affected by systemic injustice and historical erasure. Effective and efficient analysis of their oral history archives can promote access and understanding of the oral histories. However, Large-scale analysis of these archives remains limited due to their unstructured format, emotional complexity, and high annotation costs. This paper presents a scalable framework to automate semantic and sentiment annotation for Japanese American Incarceration Oral History. Using LLMs, we construct a high-quality dataset, evaluate multiple models, and test prompt engineering strategies in historically sensitive contexts. Our multiphase approach combines expert annotation, prompt design, and LLM evaluation with ChatGPT, Llama, and Qwen. We labeled 558 sentences from 15 narrators for sentiment and semantic classification, then evaluated zero-shot, few-shot, and RAG strategies. For semantic classification, ChatGPT achieved the highest F1 score (88.71%), followed by Llama (84.99%) and Qwen (83.72%). For sentiment analysis, Llama slightly outperformed Qwen (82.66%) and ChatGPT (82.29%), with all models showing comparable results. The best prompt configurations were used to annotate 92,191 sentences from 1,002 interviews in the JAIOH collection. Our findings show that LLMs can effectively perform semantic and sentiment annotation across large oral history collections when guided by well-designed prompts. This study provides a reusable annotation pipeline and practical guidance for applying LLMs in culturally sensitive archival analysis. By bridging archival ethics with scalable NLP techniques, this work lays the groundwork for responsible use of artificial intelligence in digital humanities and preservation of collective memory. GitHub: https://github.com/kc6699c/LLM4OralHistoryAnalysis.

  • 5 authors
·
Aug 8, 2025

Motamot: A Dataset for Revealing the Supremacy of Large Language Models over Transformer Models in Bengali Political Sentiment Analysis

Sentiment analysis is the process of identifying and categorizing people's emotions or opinions regarding various topics. Analyzing political sentiment is critical for understanding the complexities of public opinion processes, especially during election seasons. It gives significant information on voter preferences, attitudes, and current trends. In this study, we investigate political sentiment analysis during Bangladeshi elections, specifically examining how effectively Pre-trained Language Models (PLMs) and Large Language Models (LLMs) capture complex sentiment characteristics. Our study centers on the creation of the "Motamot" dataset, comprising 7,058 instances annotated with positive and negative sentiments, sourced from diverse online newspaper portals, forming a comprehensive resource for political sentiment analysis. We meticulously evaluate the performance of various PLMs including BanglaBERT, Bangla BERT Base, XLM-RoBERTa, mBERT, and sahajBERT, alongside LLMs such as Gemini 1.5 Pro and GPT 3.5 Turbo. Moreover, we explore zero-shot and few-shot learning strategies to enhance our understanding of political sentiment analysis methodologies. Our findings underscore BanglaBERT's commendable accuracy of 88.10% among PLMs. However, the exploration into LLMs reveals even more promising results. Through the adept application of Few-Shot learning techniques, Gemini 1.5 Pro achieves an impressive accuracy of 96.33%, surpassing the remarkable performance of GPT 3.5 Turbo, which stands at 94%. This underscores Gemini 1.5 Pro's status as the superior performer in this comparison.

  • 6 authors
·
Jul 28, 2024

The Natural Language Decathlon: Multitask Learning as Question Answering

Deep learning has improved performance on many natural language processing (NLP) tasks individually. However, general NLP models cannot emerge within a paradigm that focuses on the particularities of a single metric, dataset, and task. We introduce the Natural Language Decathlon (decaNLP), a challenge that spans ten tasks: question answering, machine translation, summarization, natural language inference, sentiment analysis, semantic role labeling, zero-shot relation extraction, goal-oriented dialogue, semantic parsing, and commonsense pronoun resolution. We cast all tasks as question answering over a context. Furthermore, we present a new Multitask Question Answering Network (MQAN) jointly learns all tasks in decaNLP without any task-specific modules or parameters in the multitask setting. MQAN shows improvements in transfer learning for machine translation and named entity recognition, domain adaptation for sentiment analysis and natural language inference, and zero-shot capabilities for text classification. We demonstrate that the MQAN's multi-pointer-generator decoder is key to this success and performance further improves with an anti-curriculum training strategy. Though designed for decaNLP, MQAN also achieves state of the art results on the WikiSQL semantic parsing task in the single-task setting. We also release code for procuring and processing data, training and evaluating models, and reproducing all experiments for decaNLP.

  • 4 authors
·
Jun 20, 2018

Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis

As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.

  • 4 authors
·
Jul 11, 2023